We all love the idea of discovering that perfect, untouched travel destination—the kind of place that feels like a well-kept secret, free from tourist crowds and overpriced souvenirs. But in the age of social media, hidden gems don’t stay hidden for long. If you want to explore unique destinations before they blow up on Instagram, here’s how to stay ahead of the curve.

1. Skip Google’s First Page and Dig Deeper

Most travelers stop at the first few results when searching for places to visit. If you want to find hidden gems, go beyond the obvious:

• Look at pages 3 and beyond on Google search results.
• Search in local languages instead of just English. Use Google Translate if needed.
• Explore niche travel blogs, Reddit threads, and forums like Atlas Obscura, Hidden Europe, or Unbound Journeys (because let’s be real, Unbound Avenue is about discovering places before everyone else).

2. Use Google Maps Like a Detective

Before a destination becomes famous, it’s often visible on Google Maps but not yet hyped online.

• Zoom into small towns, islands, or nature reserves.
• Use Street View to get a feel for the area.
• Look for local businesses with few but highly rated reviews, indicating an under-the-radar spot.
• Check out random landmarks—some of the best spots aren’t advertised.

3. Follow Local Influencers, Not Just Big Travel Accounts

The major travel influencers often visit places that are already trending. Instead, look for:

• Local photographers and small travel bloggers who post about their home regions.
• Niche Instagram hashtags like #HiddenGems[Country] or #[City]Secrets.
• TikTok videos from small creators—they often share personal experiences in lesser-known places.

4. Tap into Expats and Digital Nomad Communities

Expats and long-term travelers often stumble upon amazing places before mainstream tourists do.

• Join Facebook groups like Digital Nomads Around the World or Expats in [Country].
• Browse Nomad List or Couchsurfing forums for location tips.
• Ask locals and long-term travelers where they go on weekends (hint: it’s not the overhyped attractions).

5. Use Pinterest for Offbeat Travel Ideas

Pinterest isn’t just for recipes and wedding inspo—it’s a goldmine for unique travel destinations.

• Search for “Underrated places in [Country]” or “Secret spots in [Region]” and save the most obscure ones.
• Look for pins from smaller travel bloggers who aren’t just reposting viral locations.

6. Check Out UNESCO Tentative Lists

Most people know about UNESCO World Heritage Sites, but few look at the tentative list—places being considered but not yet mainstream. These spots are often stunning, historically rich, and still low on tourist traffic.

• Check the official UNESCO site and find locations near your planned destination.
• Visit before they get the official UNESCO stamp (because once they do, the crowds will follow).

7. Go Where Travel Infrastructure is Just Developing

Destinations blow up once major airlines, resorts, and influencers catch wind of them. Find places before that happens by watching for:

• New airports or expanded flight routes.
• Emerging eco-lodges, boutique hotels, or digital nomad hubs.
• Government tourism boards promoting new regions (before they become over-commercialized).

8. Explore Alternative Search Terms

Instead of searching for “Best beaches in Thailand”, try:

• “Unknown beaches in Thailand”
• “Thailand hidden coastlines”
• “Locals-only beaches in Thailand”
• “Best islands with no tourists in Thailand”

This can lead you to lesser-known but equally stunning destinations.

9. Travel on the Fringe of Peak Season

Even the most touristy spots have their low-key moments:

• Visit just before or after peak season—when places are beautiful but quieter.
• Avoid destinations that recently went viral (look at past years’ trending lists and skip them).
• Consider shoulder season months when places aren’t quite at full capacity yet.

10. Stay Curious and Flexible

The best hidden gems aren’t found by following a step-by-step guide—they’re discovered by being open to detours and unexpected recommendations.

• Say yes to locals’ suggestions, even if they sound random.
• Rent a car, a bike, or even walk around aimlessly to stumble upon unmarked spots.
• Go with a loose plan and let serendipity take the lead.

Ready to Find Your Own Hidden Gems?

The world is full of amazing places still waiting to be discovered. With the right strategies, you can enjoy stunning, unspoiled locations before the crowds arrive. Stay curious, think like an explorer, and make Unbound Avenue your personal guide to destinations that haven’t gone viral—yet.

What’s the coolest hidden gem you’ve ever visited? Drop it in the comments!